Une phrase prise au hasard qui me plaît :
"If you look at Rolex watches over time, they are more about evolution rather than revolution. This idea of always improving versus changing goes right into their manufacturing process as well. They are constantly learning how to improve quality through better processes and techniques. The move from aluminum to ceramic bezel inserts is a perfect example. Nevertheless, from starting to shape the parts of the case to testing a completed watch for accuracy, the process takes around one year."
C'est vrais que les modèles de Rolex sont plus des évolutions que des révolutions, la submariner en est une illustration conséquente...